All our products are rooted in the science of plant power and we aim to give open and transparent information about the science, ingredients and every formulation decision that powers product performance.
The magic lies in the ingredients and the experts in our laboratories consider ingredient efficacy at every stage, helping to give you the best performance.
Our products are designed to inspire joy and boost your confidence, ensuring that each experience enhances your everyday life and allows you to shine in your own unique way.
Transparency, priority, responsibility, ethical sourcing and sustainability are the values not only foster trust but also play a crucial role in promoting environmental stewardship and social responsibility.
By committing to these principles we contribute positively to the community and the planet while positioning as a leader in ethical practices.
Our commitment to responsible sourcing emphasises ethical farming practices, sustainable packaging solutions, and the judicious use of synthetic ingredients to conserve natural resources, ensuring that we minimize our environmental footprint while supporting sustainable growth.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme.
Natural vegan hair and body care products